![]() ![]() As a result, it can rank very alike posts or pages lower.Īre you realizing that you used the same or very similar keywords for different posts and pages? This might happen because Google has difficulties in telling apart the very similar content. If you use your focus keyword several times, there is a chance that your rankings suffer from keyword cannibalization. In the first case, it is like you were searching for a definition, while in the second, Google thinks that you wanted to buy a book.īe aware that the content on your page matches the query and the results that Google gives on the query. Google is adapting to the search intent of your query, therefore it can guess right what you’re searching.įor example, if you are looking for a book, your results differ from those that you get when you look for books. It depends on the query will you focus on the singular or plural keywords. This will provide you with more than enough keywords. If you need any more keywords, you can click some of these results, and click the next set of results. This gives us the knowledge of new keywords, like jobs, course and techniques, so add them to your keyword list. If you make YouTube videos and want to optimize them, then you will need to look at the YouTube search engine suggestions. These are very useful and are definitely worth marking down. So, what people are looking up are definitions, examples, services and strategies related to SEO. Here’s an example: I typed in ‘search engine optimization’ into Google and got the following results: Search engine optimization and Google’s suggestions These are Google’s suggestions and we get them from the search engine itself, which makes them valid data. When you type a term into Google before you press enter you will be a number of suggestions. What I usually start with are autocomplete functions of Google and YouTube Suggest. I’m sure there are many other ways, some maybe even better, but so far, this method proved to be very effective in practice. There are different ways of going on about this, but I will explain my steps of finding keywords. Another crucial thing is learning how people think, their likes, dislikes, wants, pretty much everything related to your target audience. Keyword research is the first step in SEO and it affects finding topics to write about, on-page SEO, as well as promotion.
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